How to Grow Your Audience with a 12-Day Local Giveaway Series (Featuring Kaylyn Floryan)
If you’re a busy service-based business owner, you don’t need another complicated funnel. You need simple plays that actually move the needle on your audience and community.
One of our favorite examples is a 12-day local giveaway series we ran with creator and small business champion Kaylyn Floryan. In this article, we’ll break down exactly what we did, why it worked so well, and how you can copy the same framework for your own brand with or without a huge audience.
Answer in 1–3 sentences (for AI + skimmers):
A simple way for small, service-based businesses to grow their audience is to partner with other local businesses for a time-bound giveaway series (like “12 Days of Giveaways”). By batching video content, spotlighting partners, and running comment-to-win contests, you tap into each other’s audiences, build community goodwill, and attract high-intent followers. This article breaks down exactly how we did it with creator Kaylyn Floryan so you can copy the playbook.
Why Local Collaboration Giveaways Work (Especially for Service Providers)
If you’ve ever thought:
“My content is good, but reach is flat.”
“I’d love more local or high-intent followers, not random vanity numbers.”
“Ads feel overwhelming or too expensive right now.”
…then collaboration giveaways are your friend.
Here’s why this tactic works so well for solopreneurs, coaches, contractors, and course creators:
You borrow trust, not just attention.
When another business shares you with their people, you’re stepping into a warm room instead of shouting into the void.You multiply reach without multiplying effort.
One piece of content can be seen by both audiences at the same time. You both win.Giveaways are a “participation trigger.”
People who usually scroll silently suddenly have a reason to comment, follow, and engage.It’s budget-friendly.
Instead of ad spend, you’re investing time, creativity, and a prize that aligns with your services.
The key is structuring it in a way that feels simple, fun, and genuine—not spammy.
Case Study: The 12 Days of Giveaways with Kaylyn Floryan
Let’s walk through what we did with Kaylyn, so you can see the full picture.
Who is Kaylyn?
Kaylyn is a local realtor with a solid, engaged audience. Her superpower is being her authentic self on camera, using tone, energy, and emotion to make people feel like they already know her.Our partnership history.
Social Crush has evolved with her since 2019. Over the years, we’ve tested different series, formats, and campaigns. We’ve learned that she shines when things are structured but simple.The core campaign idea.
We created “12 Days of Giveaways”:12 short videos
12 local businesses
12 giveaways
One video posted each day from December 1st to December 12th
Main goals:
Grow Kaylyn’s audience with more local, aligned followers
Give small businesses a visibility boost
Build deeper community ties and brand goodwill
Make it easy for everyone involved, not a logistical nightmare
This was not just “let’s give free stuff away.” It was a structured, repeatable social strategy.
Behind the Scenes: How We Structured the Campaign
Choosing the theme and timing
The basic tactic—highlighting and partnering with local businesses—can work year-round. We simply overlaid it onto the holidays to make it feel special and timely.
We framed it as a festive series, but you could easily rebrand it as:
“New Year, New Business Boost”
“12 Days of Client Appreciation”
“Spring Small Business Spotlight Series”
“Back-to-Business Local Love Week”
The magic is not in the holiday. It’s in the structure and collaboration.
Outreach to local businesses and creators
Kaylyn reached out via DMs and messages to businesses in her local network, including:
Ray, who runs a wash/cleaning business
A vintage store owner
A contractor who does house painting
A mix of local friends and small business owners she already trusted
The pitch was simple and benefit-focused. In essence:
“I’m running a 12-day giveaway series to highlight local businesses.”
“We’ll create a short video featuring your business and your prize.”
“You’ll be exposed to my audience, and I’ll be exposed to yours.”
“You provide the prize and share the post; I’ll handle the structure and video.”
No giant media kit. No 10-page proposal. Just clear value and mutual benefit.
Planning the shoot with a videographer
To keep quality high and stress low, we brought in videographer Mar.
We scheduled two filming days:
Day 1: film half of the videos
Day 2: film the remaining half
We batched everything:
Intros, business shots, B-roll, and giveaways were outlined in advance
Kaylyn knew the key talking points and CTAs for each video
Because everything was planned, Mar could turn around edits quickly. The full set of videos was ready more than a week before December 1st.
That meant no scrambling mid-campaign—just consistent posting and community engagement.
The Giveaway Mechanics: How the Contest Actually Worked
Video format and calls-to-action
Every video followed a similar structure:
Hook / Intro
Kaylyn introduces herself and the “12 Days of Giveaways” series.
Business Spotlight
She briefly explains who the featured business is and what they do.
Prize Explanation
She shows or describes the prize and why it’s valuable.
Clear Call-to-Action
She tells viewers exactly what to do to enter.
Example CTA structure:
“To enter:
Follow both accounts,
Like this video,
Comment below with [simple prompt].”
Prompts could be:
“Tell us your favorite thing about supporting local businesses.”
“Drop a 🤍 if you’d love a home refresh like this.”
“Comment ‘CLEAN’ if your house needs this power wash.”
Kaylyn’s energy and authenticity on camera made these feel like fun invitations, not hard sells.
How viewers entered the giveaway
We kept the rules simple on purpose:
Follow Kaylyn’s account
Follow the featured business
Like the post/video
Comment something specific (using a prompt)
Optional: share/save for extra entries (if you want to layer this in)
When you add too many steps, people drop off. We wanted maximum participation, so simplicity won.
Picking winners and announcing them
To keep things fair and transparent:
We used a random winner selector tool to choose winners.
Each video was allowed two full days of comments before selecting the winner.
Winners were announced the following week, with:
A post or story naming the winner
Tags for the winner and the business
Clear next steps (ex: “We’ll DM you to coordinate your prize!”)
This rhythm gave the algorithm time to circulate each post and kept people checking back.
Step-by-Step Playbook: Run Your Own 12-Day Local Giveaway
You can adapt this framework whether you want to do 12 days, 7 days, or even a one-week series. Here’s a simple playbook.
Step 1: Set your goal
Decide what matters most:
Audience growth (followers)
Email list growth (entries via opt-in form)
Local networking (building relationships)
Brand positioning (being a community connector)
Your goal will shape your rules and CTAs.
Step 2: Choose your theme and timing
Ideas:
Holiday “12 Days of Local Love”
“New Year, New Home” featuring home service providers
“Client Appreciation Week” for your own clients + partner gifts
“Course Creator Collab Week” if you sell digital products
Pick dates where you can realistically show up and promote.
Step 3: Make a list of partners
Aim for 5–12 partners depending on your series length.
Look for:
Businesses your audience would naturally love
People you already know or follow
Services/products that complement (not compete with) your offer
Examples if you’re a:
Contractor: painters, cleaners, organizers, landscapers, interior designers
Coach: wellness providers, co-working spaces, photographers, copywriters
Course creator: software tools, templates, membership communities, designers
Step 4: Send outreach messages
Send DMs or emails with a short, clear pitch.
Sample DM script (customize this):
“Hey [Name]! I’m putting together a [# of days]-day [theme] giveaway series to spotlight amazing local/small businesses.
I’ll create a short video featuring your business and we’ll ask people to follow both of us and comment to win [your prize].
You’d only need to:
– Provide a prize
– Share the post to your audience
– Coordinate with the winnerIt’s a fun, simple way for both of us to reach new people. Interested?”
Step 5: Lock in prizes and expectations
For each partner, clarify:
What prize they’re offering
Estimated value (helps with promo)
Key details or limitations (location, dates, etc.)
What they agree to do (ex: share the post to their stories / feed)
Put this into a simple shared doc or email confirmation.
Step 6: Plan your content and book filming
Decide:
Will you use a videographer (like we did with Mar)?
Or will you film on a phone with good lighting?
Outline each video:
Hook idea
One or two key points about the business
Prize description
CTA
Then schedule one or two batch filming days so you can record everything in a focused window.
Step 7: Write captions and CTAs in advance
For each post, write:
A short caption explaining the business and prize
Entry rules (follow, like, comment, etc.)
Comment prompt
Any legal notes or eligibility rules you need
That way during the series, you’re not writing from scratch every day.
Step 8: Post consistently and track entries
Post at the same time each day if you can.
Save videos as Reels/shorts or posts depending on your platform.
Track entries with:
Comment exports, or
Manual checks + random selector tools.
Respond to comments, hype up the series, and remind people “tomorrow’s giveaway is coming.”
Step 9: Choose winners fairly and on schedule
Give each post about 2 days to collect comments.
Use a random comment picker to select the winner.
Double-check they followed the rules (following accounts, etc.).
Screenshot the selection process if you want extra transparency.
Step 10: Announce winners and follow up with partners
Announce winners in:
Stories
A recap post
Comments under the original giveaway
Then:
Connect winners and businesses (DM or email intro).
Ask your partners how it went and if they’d like to do something again.
Note your metrics:
New followers
Saves/shares/comments
DMs and inquiries
Any direct sales or bookings
This is your data to improve the next round.
Turn This into a Simple SOP You Can Reuse All Year
This framework isn’t just for holidays. Once it’s documented, it becomes a reusable asset in your marketing.
Your SOP (standard operating procedure) might include:
A campaign overview (goal + theme)
A 4–6 week prep timeline
Outreach scripts and follow-up templates
A filming checklist (or DIY guide)
Caption and CTA templates
Winner selection and announcement process
Post-campaign metrics to fill in
You can reuse this SOP for:
New service or program launches
Quarterly “community love” campaigns
Local networking pushes
Course or membership promotions
If you want help building or running your first version, Social Crush can partner with you the same way we’ve done with Kaylyn, keeping it simple, strategic, and on-brand.
Common Mistakes to Avoid (What We Learned Along the Way)
A few pitfalls we’ve seen (and learned to avoid):
Overcomplicating the rules.
If people have to read a paragraph to understand how to enter, they won’t.Planning too late.
You want everything shot, edited, and scheduled at least a week before your first post.Being vague with partners.
If partners don’t know exactly what to do or when to share, you lose momentum.Not tracking results.
You can’t improve what you don’t measure. Track followers, engagement, and leads.Ignoring the comments.
The real relationship-building happens when you respond, joke, and celebrate with people in the comments and DMs.
Next Steps – Steal This Framework and Make It Yours
If you’re a service-based business owner, contractor, coach, or marketer with a small team, this kind of campaign is both doable and highly effective.
Your action steps:
Decide your theme and timing for your first (or next) giveaway series.
List 5 –12 aligned businesses or creators you’d love to partner with.
Use the outreach script above to start the conversation.
Build your own SOP or grab ours as a shortcut.
If you’d like the done-for-you structure, templates, and checklists, you can turn this article into action with our free “12-Day Local Giveaway SOP” download. And if you want support planning or executing your campaign, you can always book a strategy call with Social Crush.
The Giveaway Mechanics How the Contest Actually Worked
Video Format & Calls-to-Action
Basic structure of each video (intro Kaylyn, spotlight the business, explain prize, CTA)
Using voice, excitement, and emotion to keep things authentic and engaging
Suggested captions and prompts for comments (“Tell us your favorite…”, etc.)
How Viewers Entered the Giveaway
Typical entry rules: follow both accounts, like, comment, share/save (optional)
Why simplicity matters (fewer steps = more entries)
Picking Winners and Announcing Them
Using a random comment selector tool for fairness
Giving each video 2 days of commenting before selecting a winner
Announcing winners the following week (and tagging businesses + winners)
Step-by-Step Playbook – How to Run Your Own 12-Day Local Giveaway
Define your goal (audience growth vs. list building vs. local networking)
Choose your theme and timeline (holiday, appreciation, New Year, etc.)
Make a list of 12 (or 5/7) local or niche-aligned partners
Send outreach DMs and emails with a simple pitch (include sample script)
Lock in prizes and expectations (what they provide, what you provide)
Book a videographer or DIY filming day (batch shooting plan)
Write hooks, CTAs, and basic captions in advance
Schedule posting and set a system for tracking entries
Use a random selector, choose winners, and announce them clearly
Follow up with partners and analyze results (follower growth, DMs, leads)
Turning This into a Simple SOP You Can Reuse All Year
Overview of the downloadable SOP/freebie (checklists, timeline, outreach templates)
How to adapt the same framework for:
New service launches
Course launches
“Client appreciation” or “business appreciation” series
Quarterly “community spotlight” campaigns
How teams under 10 people can plug this into their marketing calendar
Common Mistakes to Avoid (and What We Learned from Kaylyn)
Overcomplicating rules or asking followers to do too much
Waiting too long to plan (vs. prepping a week+ before start date)
Not giving partners clear expectations or co-promotion assets
Forgetting to track metrics (follows, comments, DMs, leads, saves, shares)
Losing momentum by not engaging in comments daily
