All in (Sahar Manley)
From Ashes to Empire: How Sahar Manley Built a Jewelry Brand with Celebrity Firepower
Imagine a jewelry empire born not from privilege, but from fire, heartbreak, and strategic grit.
When Sahar Manley walked away from everything, her high‑stakes marriage, her financial security, and even loved ones, stars didn’t just align. She forged them. As a newly single mother, she launched CAMILLA SERETTI, redefining luxury by flipping the rules of fashion and celebrity access .
She lost money. Went through a painful divorce. Became a solo parent. Then survived business loss triggered by tragedy. Through it all, she built a luxury jewelry brand so visually flawless, people assumed it was platinum, because she engineered the illusion.
How She Did It:
Rewrote the Rules of Access
Sahar curates her clientele like casting her own film, from celebrities chosen to wear her pieces, to photographers she allows into her brand narrative, to which magazine covers define her image.
Engineered the Perception of Luxury
Drawing on her longstanding background in fashion, fine jewelry, and design working with the likes of Georg Jensen and Rolls‑Royce, she creates micro‑details that mimic precious metals, premium packaging, and consistent high‑luxury visuals, without the exorbitant price tags.
Turned Tragedy Into Traction
Her grief became Camilla Serretti’s emotional backbone:
A painful personal story infused into brand identity
Single motherhood transformed into a symbol of resilience
Losses giving her an unshakable edge
Won the Celebrity & Media Game
She didn’t wait for stars to discover her. She built strategic PR:
Targeted editorial placements
Selective celebrity gifting
Leveraged magazine covers to drive next-level exposure
Built on a Foundation of Fashion & Ambition
Starting her career at 16 in Newport Beach, Sahar quickly went from assistant manager at a luxury boutique to managing Georg Jensen’s fine jewelry department by 19. She later transitioned into roles in interior design and luxury auto sales with Rolls‑Royce, before launching Camilla Serretti from a two-bedroom condo in 2020. With her daughter in tow, she worked trade shows, built her brand, and proved that everything she achieved was built on her own two feet and her own two cents.
This Is What It Takes
CAMILLA SERETTI isn’t just a jewelry brand, it’s a masterclass in:
Strategic brand positioning
Emotional storytelling
Celebrity engineering
Affordable luxury aesthetic
If you're building anything that aspires to be more than “nice‑to‑have," this episode with Sahar is your instruction manual.
We sat down with Sahar Manley on the latest Amy Plus Podcast and peeled back every layer of her journey.
Listen in. Take notes. Then ask yourself:
